Overview & Our Privacy Principles

At Dog & Whistle Corp. ("Dog & Whistle," "we," "our," or "us"), your privacy matters deeply to us. We are a mission-driven company, and that mission extends to how we handle your personal data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your data when you visit www.dogandwhistle.com, make a purchase, or interact with our services.

Our data privacy is guided by four core principles:

  • Respect: We value and respect the personal data you share with us.
  • Transparency: We are clear and responsible about how we handle your data, guided by our values and the law.
  • Your Rights: We respect and honor the privacy rights you have as a customer.
  • Continuous Improvement: We are committed to constantly improving our privacy and security practices.

This policy covers the following topics — you can jump to any section:

Section What it covers
1. Information We Collect What personal data we gather and from where
2. Cookies & Tracking How we use cookies and similar technologies
3. How We Use Your Data The purposes for which we process your information
4. Sharing Your Data When and with whom we share your information
5. Sale or Sharing of Data Our policy on selling or sharing personal data
6. Your Rights & Choices How to access, update, or delete your information
7. Data Retention & Security How long we keep data and how we protect it
8. Children's Privacy Our policy regarding users under 13
9. International Transfers How data may move across borders
10. Changes to This Policy How we notify you of updates
11. Contact Us How to reach us with questions

1. Information We Collect

We collect information in the following ways and categories:

Information You Give Us Directly

  • Personal Information: Your name, email address, shipping and billing address, phone number, and payment details when you place an order or create an account.
  • Account Information: Your login credentials and account preferences if you register on our site.
  • Communications: Any messages, feedback, survey responses, or support requests you send to us.
  • Pet Information: Details about your pet (such as breed, age, and weight) that you provide to help us personalize meal recommendations.

Information We Collect Automatically

  • Usage Data: Your IP address, browser type, device information, operating system, referring URLs, and pages visited when you use our site.
  • Transaction Data: Details about purchases you make, including order history, subscription status, and payment method type (we do not store full card numbers).
  • Cookies & Tracking Data: Information collected through cookies, pixels, and similar technologies as described in Section 2 below.

Information From Third Parties

We may receive information about you from third-party partners such as payment processors, shipping providers, or marketing platforms, which we combine with information we already hold to improve our services.

2. Cookies & Tracking Technologies

We use cookies and similar technologies (such as pixels and web beacons) to operate and improve our website and to deliver personalized experiences. Here is how we use them:

  • Essential Cookies: Required for the website to function properly — such as maintaining your shopping cart and account session.
  • Analytics Cookies: Help us understand how visitors use our site so we can improve the experience (e.g., Google Analytics).
  • Marketing Cookies: Allow us to deliver relevant ads and track the performance of our marketing campaigns.
  • Preference Cookies: Remember your settings and preferences for future visits.

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of some parts of the site. You may also opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance at www.aboutads.info.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Fulfillment: To process, pack, and deliver your orders and manage your subscription.
  • Customer Support: To respond to your questions, resolve issues, and provide assistance.
  • Communications: To send order confirmations, shipping updates, subscription reminders, and — if you opt in — marketing emails and promotions.
  • Personalization: To tailor product recommendations and content based on your pet's profile and purchase history.
  • Site Improvement: To analyze usage patterns and improve the functionality, design, and content of our website.
  • Legal Compliance: To meet our legal and regulatory obligations and prevent fraudulent or unauthorized activity.
  • Business Operations: To manage our internal records, financial reporting, and business planning.

We will only use your personal data in ways that are consistent with this Privacy Policy. If we ever intend to use your data for a materially different purpose, we will notify you and, where required by law, obtain your consent.

4. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your data only in the following limited circumstances:

  • Service Providers: Third-party vendors who help us operate our business — including payment processors, shipping carriers, email platforms, and analytics providers. These partners are contractually obligated to use your data only as directed by us and in accordance with this policy.
  • Legal Requirements: When required by applicable law, regulation, legal process, or governmental request — or to protect the rights, property, or safety of Dog & Whistle, our customers, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
  • With Your Consent: For any other purpose with your explicit consent.

5. Sale or Sharing of Personal Data

Dog & Whistle does not sell your personal information for monetary compensation. We may share certain data — such as browsing behavior and purchase history — with advertising partners to deliver relevant marketing. Under certain state privacy laws (including the California Consumer Privacy Act), this may be considered "sharing" for cross-context behavioral advertising purposes.

If you are a California resident, you have the right to opt out of this type of sharing. To exercise this right, please contact us at info@dogandwhistle.com or use the "Do Not Sell or Share My Personal Information" link on our website.

6. Your Rights & Choices

Depending on where you live, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to update or correct inaccurate information.
  • Deletion: Request that we delete your personal data, subject to certain legal exceptions.
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly.
  • Data Portability: Request your data in a structured, machine-readable format where applicable.
  • Restrict Processing: Ask us to limit how we use your data in certain circumstances.
  • Do Not Sell / Share: Opt out of the sharing of your data for cross-context behavioral advertising as described in Section 5.

To exercise any of these rights, please contact us at info@dogandwhistle.com. We will respond to verified requests within the timeframe required by applicable law (generally 30–45 days). We will not discriminate against you for exercising your privacy rights.

California Residents

If you are a California resident, you are entitled to additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know the categories of personal information we collect, the right to opt out of sale or sharing, and the right to limit use of sensitive personal information. For questions specific to California privacy rights, please contact us at info@dogandwhistle.com.

7. Data Retention & Security

How Long We Keep Your Data

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to process your orders, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

For active customers, we retain account and purchase data for the duration of your relationship with us plus a reasonable period thereafter. For inactive accounts, we may retain data for up to 3 years before deletion unless a longer period is required by law.

How We Protect Your Data

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), secure payment processing through PCI-compliant providers, and access controls that limit who within our team can view your data.

While we work diligently to protect your information, no system is completely secure. We cannot guarantee that unauthorized third parties will never be able to defeat our security measures. If you believe your account has been compromised, please contact us immediately at info@dogandwhistle.com.

8. Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. If you believe we may have collected information from a child, please contact us at info@dogandwhistle.com.

9. International Data Transfers

Dog & Whistle is based in Las Vegas, Nevada, USA. If you are accessing our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using our site or services, you consent to the transfer of your information to the United States. We take steps to ensure that any international transfers are handled in accordance with applicable legal requirements and that your data receives an adequate level of protection.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the effective date at the top of this page. For material changes, we will provide additional notice — such as a prominent notice on our homepage or an email notification — at least 30 days before the changes take effect where required by law.

We encourage you to review this Privacy Policy periodically. Your continued use of our site or services after any update constitutes your acceptance of the revised policy.

For reference, prior versions of this Privacy Policy are available upon request by contacting us at info@dogandwhistle.com.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: