Account security and investment risk are two different questions. No online platform or startup investment is risk-free, so it is important to protect your account and understand the terms of any investment before committing money.
How to protect your Wefunder account
Use a strong, unique password, enable the strongest account-security options currently available to you, verify that you are on the legitimate Wefunder website before signing in, and never share passwords or verification codes with anyone.
How long until I see a return?
Startup investing is a long-term, high-risk investment. Returns are not guaranteed, and there may be no liquidity for years. If a return happens, it generally depends on a future event such as an acquisition, public offering, or another transaction that creates liquidity for investors.
Before investing, review the offering documents and make sure you are comfortable with the possibility of losing your entire investment.
How do valuations work?
A startup valuation is an estimate of what the company is worth at a specific point in time. It is not a guarantee of future value. Depending on the security being offered, an investment may be priced at the current round valuation or may convert later under the terms shown in the offering documents.
The offering documents are the best source for the exact terms, rights, risks, and disclosures that apply to a specific investment.
Why Dog & Whistle chose community fundraising
Dog & Whistle has been built around pet parents, sustainability, and making better use of high-quality food that would otherwise go to waste. Community fundraising can give customers and supporters an opportunity to participate in the company’s next stage of growth.
Investing in an early-stage company involves substantial risk, so it will not be right for everyone. Review the offering materials carefully before deciding.
Community matters
Our customers, retail partners, rescue relationships, and pet-parent community have helped shape Dog & Whistle from the beginning. That community is a big part of why crowdfunding has been part of our fundraising story.
